Conversational Design
UX Design
UX Research
Strategy
My role
Research: Design Audit, Product Strategy and Realignment, Research Interviews, Landscape research
Design: Complete platform redesign, User Journey Optimization, Wireframing, Prototyping, Visual Design, Responsive Design, Stakeholder presentations
Development: Developer coordination
Project Duration
Team of 4
2 UX Designers, Visual Designer,
UX Researcher
ABOUT
CareerVillage, a nonprofit focused on democratizing career advice, saw an opportunity to leverage AI and their existing resources to give nurses access to structured, adaptive career coaching.
Our team partnered with CareerVillage to research challenges in nursing education and workforce development. We led the design, testing, and iteration of their new AI offering, created an engaging and empowering UX, and developed a new brand identity for the platform’s launch.
IMPACT
In its first few months, the AI Coach engaged over 25,000 users across 70+ countries and in 10 languages.
Post - launch, 89% of users reported improved career readiness skills.
The AI activities for aspiring nurses have shown early success in addressing key challenges in education and career placement.
The redesigned brand and user experience enabled CareerVillage to capture more leads at industry events and boost efficiency in marketing and fundraising efforts.
The platform’s innovation has gained recognition from influential voices and media outlets across the technology, business and education sectors.
PROCESS
We aimed to understand the career discovery & development needs of aspiring and existing nurses as deeply as we could in the limited time - so we made the decision to go into interviews directly with sacrificial concepts.
Platform Audit and
Looking In Sessions
with staff
Insights and
Synthesis
Sacrificial
Concepting
Looking Out Sessions
with Nurses
Platform, Brand
and
Prompt Design
SECONDARY RESEARCH
After our preliminary platform audit, we had conversations with nurses, students, educators, and career advisors with our sacrificial prototypes.
We wanted dig deep into understanding why nursing has the highest turnover rates in healthcare.
LACKS WE HEARD
EXPOSURE
Nursing students have minimal exposure to the variety of career paths available.
INSIGHT
Aspiring nurses often lack insight into the daily realities of the different nursing roles.
MENTORSHIP
Early - career nurses struggle without mentorship and structured career guidance.
INTERVIEW POOL
What we discovered was it all boiled down to one thing - career confidence.
So our guiding question then became:
TAKEAWAYS
RESEARCH
Gathering information on different career options to uncover potential career pathways and evaluate different professional/educational opportunities.
SUPPORT
The various networks - family, friends, mentors, teachers, career counsellors, or colleagues - that offer guidance, validation, or emotional reinforcement.
FIRST-HAND EXPOSURE
The various networks - family, friends, mentors, teachers, career counsellors, or colleagues - that offer guidance, validation, or emotional reinforcement.
KEY OPPORTUNITY AREA
DESIGN PRINCIPLES
Anchor the experience on aspiring nurses and nursing students.
Focus on user agency, empowerment and progress.
Reduce anxiety and enhance calm in those critical career decision moments
A unique, guided experience that was structured-but-flexible.
ACTIVITY PRINCIPLES
Understanding education pathways for aspiring nurses
Figuring out the right nursing specialty for me from the hundreds of options out there
Learning about the day-to-day realities of the profession at different stages of nursing career paths.
DESIGN
The AI Coach visual design and UX were created to emphasize agency, personalization, and a long term growth model. We wanted to ensure that the users felt in control of their career exploration and can see their progression in the platform, and in their careers.
We designed the chat experience be gradual and intuitive, offering a structured-but-flexible approach aimed to reduce anxiety during critical career decision moments.
We created, prompt-engineered, and tested several nurse-specific activities. Through multiple testing rounds we ended up developing a scalable prompt - building methodology that the client can now use to expand the platform to other career fields.
FUTURE POSSIBILITIES
Thinking ahead, I would explore more possibilities in having a chat forward experience that was a mix of human career coaching and AI powered self exploration.
